February 20, 2025
If you want to build a WordPress website and are looking for a detailed Elementor vs Divi comparison guide, you’re in the right place!
Elementor and Divi are two of the most popular page builders in the WordPress ecosystem. They enable users to create unique, fully customized, no-code websites quickly.
Although their features and functionality are fundamentally similar, they differ in some key areas. These differences allow you to compare both page builders on a granular level and easily choose which is best for your site.
In this Elementor vs Divi comparison guide, we’ll provide you with a detailed breakdown, comparing key features including:
If you’re ready, let’s jump right into it!
Elementor is one of the leading drag-and-drop visual page builder plugins for WordPress. It powers over 11.9% of the internet and has 18+ million active installations.
The Elementor plugin was designed for both beginner and advanced WordPress users. It allows you to create visually appealing websites and customize them to your taste without writing a single line of code.
The plugin operates on a freemium model and provides many pre-designed templates, widgets, and customization options to make the website creation process seamless.
With Elementor, you can create mobile-friendly landing pages, pop-ups, personalized experiences for site visitors, global headers and footers, etc.
That’s not all! It integrates with many 3rd-party add-ons to extend the page builder’s features, allowing you to build just about any page on your website.
Built by Elegant Themes, the Divi page builder was initially an integrated visual editor created specifically for the Divi theme before evolving into a standalone plugin that can be used with other WordPress themes.
With the Divi page builder, you can quickly and easily create websites by taking advantage of its no-code visual design interface, robust design modules, global styling support, theme-building capabilities, variety of pre-designed templates, and more.
Compared to Elementor, Divi is a fully premium page builder plugin requiring a pro membership to access it. However, the plus side is that an Elegant Themes membership unlocks all other plugins, themes, and features they offer. This gives long-term value for money and makes it an ideal choice for most WordPress developers and agencies.
While the Divi page builder may be compatible with other WordPress themes, it is better optimized for use with the Divi theme.
It is now time to examine the Elementor vs Divi comparison in depth. We will compare pricing, performance, beginner-friendliness, customizability, and more.
By the end of this guide, you will have a clearer idea of which WordPress page builder would best suit your skill level and website creation needs.
| The Winner: Divi |
| Divi offers the best value for money. Divi takes the cake for this Elementor vs Divi comparison! It offers an unbeatable lifetime license ($249 one-time payment) that includes the theme and page builder as a package deal, making it a better long-term investment. Even with Divi’s basic plan, you can install the theme and page builder across unlimited sites, whereas Elementor requires a higher-tier plan for multiple sites. And, if you run an agency, you will find Divi more cost-effective since Elementor’s plan is only affordable for single-site licenses ($59/year) and lacks lifetime options. |
Elementor offers a free version of its page builder plugin to compensate for its rather pricey plan options compared to Divi.
The free version offers just enough features to enable users to build simple and functional websites. However, its customization options are incredibly limited, ultimately enticing users to purchase a paid plan.
Below is a breakdown of the pro plans that Elementor offers:
As the pricing breakdown shows, Elementor is more expensive in the long run. It requires users to renew their subscriptions yearly and does not offer a lifetime plan.
Divi is a premium product and does not offer a free version. To access the page builder and theme, you need to subscribe to its pro membership. Divi keeps things simple by providing only two paid plans. These are:
The Divi membership plan also grants you free access to other premium Elegant Themes products outside the Divi page builder and theme. These include the Extra theme for blogging, the Bloom plugin for email opt-in, and the Monarch plugin for intuitive social sharing.
| The Winner: Elementor |
| Elementor is the most beginner-friendly. Elementor wins this round of our Elementor vs Divi comparison for several reasons. Firstly, as a beginner, you will find its user interface more intuitive than Divi. This is because it displays all design elements in a fixed sidebar rather than floating popups (as with Divi), which may slow the website design process if you don’t know your way around the page builder. Additionally, Elementor’s drag-and-drop interface is more straightforward to master, making its learning curve much simpler compared to Divi. And, before committing to a pro plan, you can also test its features and functionality through its free version. |
Elementor offers a user-friendly drag-and-drop interface divided into two main sections for a controlled and more intuitive editing experience.
A fixed sidebar displays all the design widgets on the left pane of the screen. It contains the settings and customization options for each widget. A search bar is also provided at the top of the sidebar to make it easy to find widgets.
The right pane provides a live preview window for adding design widgets to build and visually edit your website.
The sidebar is the starting point for building your website with Elementor. You can drag and drop any design widget from the sidebar into the live preview window.
Once you do this, the sidebar will update to show the widget’s three customization settings: Content, Style, and Advanced.
With the Elementor page builder, you can add and edit text content inline (directly within the live preview window), making it more convenient to create a website page.
However, the inline editing functionality is not as advanced as Divi’s, given that you cannot edit the color or alignment of texts inline.
When building more complex web pages, you will find Elementor’s Structure tool handy. It lets you see the outline of your page’s structure and quickly move widgets around.
To access it, right-click any widget in the live preview pane and select Structure from the menu. You can also use the keyboard shortcut Ctrl/Cmd + I to open it up.
From the Structure tool, you can rename each widget on the page by double-clicking it and typing a custom name that helps you remember its function.
Generally speaking, if you have used most other WordPress page builders, such as the Gutenberg editor or Breakdance, you will find Elementor’s user interface quite familiar and straightforward.
Unlike Elementor’s sidebar interface, Divi’s page builder is a full-screen live preview editor with a floating toolbar and pop-up system in place.
When an element is selected, a pop-up window opens and floats over the page, displaying options or settings for that element.
Pages created with the Divi page builder consist of Sections, Rows, and Modules. Every section, row, or module has a small menu that you can click to display the pop-up window containing the relevant options or settings.
Like Elementor, each Divi module has three primary customization tabs: Content, Design, and Advanced.
Divi offers more flexible customization capabilities for the design interface. It allows you to drag and position the pop-up windows displayed anywhere on your screen or resize them for a more convenient experience as you build your web page.
Another cool feature Divi offers, which Elementor lacks, is the Wireframe Mode. This mode allows you to switch between the visual builder and the structured wireframe view for backend editing.
A Layers View that works similarly to Elementor’s Structure tool is also provided, enabling you to easily see a high-level structured view of the Sections on your web page. You can move them around, duplicate them, or delete them.
The Divi page builder also supports in-line text content editing, allowing you to conveniently add, edit, or delete texts from the live preview editor.
Even though the Divi page builder offers some robust customization features, the interface has a steeper learning curve than Elementor and can take some time to get used to.
Furthermore, Divi 5.0, a significant update to Divi’s core technologies, will be launched soon. It will feature a completely redesigned interface and page builder, so it is important to keep this in mind as you decide which page builder to use for your site.
| The Winner: Divi |
| Divi has the best performance. For the Divi vs Elementor performance comparison test, the Divi page builder takes the crown based on the test results below. Despite its larger page size, Divi had the fastest load time, fewer HTTP requests, and better performance on mobile. |
To ensure a fair test for the Elementor vs Divi performance comparison, we have standardized the environment for each page builder, creating pages with the same elements and using the same testing tools.
The following were standardized for both page builders to keep things equal:
The elements used on the test pages for both page builders were also standardized to include only the following:
Section 1
Section 2
Now, we are ready to dive into the tests!
Below is a screenshot of our Elementor test page.
The test page was built using:
The results after testing the test page using our two testing tools are as follows:
Here’s a table that clearly highlights the key metrics from both results:
| Metrics | Mobile | Desktop |
| Page Size | – | 575.4 kb |
| HTTP Requests | – | 33 |
| Load Time | – | 718 ms |
| Performance | 79 | 99 |
| Accessibility | 96 | 91 |
| Best Practices | 100 | 100 |
While the Elementor test page performs decently well across both testing tools, its load time and performance results lag slightly behind Divi. Additionally, the number of HTTP requests is more than double that of Divi, which puts it behind in this test.
We will be repeating the same steps from the previous section here.
Below is a screenshot of the page we created to test the Divi builder.
The Divi test page was built using:
The results after running the test page through the testing tools we selected are below:
The table below provides a summary of the key metrics tested and the results from both testing tools:
| Metrics | Mobile | Desktop |
| Page Size | – | 783.4 kb |
| HTTP Requests | – | 14 |
| Load Time | – | 696 ms |
| Performance | 87 | 99 |
| Accessibility | 96 | 91 |
| Best Practices | 100 | 100 |
Even though the Divi builder creates a slightly heavier page, its overall results beat Elementor with a faster load time, fewer HTTP requests, and better mobile performance.
| The Winner: Divi |
| Divi has the most number of pre-designed templates. When comparing Elementor vs Divi’s pre-designed templates to speed up website creation, Divi is the clear leader. The Divi page builder offers users access to 370+ website layout packs and 2600+ full-page templates, knocking Elementor’s 100+ kits and 300+ full-page templates out of the park. Although Elementor provides page and block templates, Divi has a more extensive overall collection of templates from which users can choose. |
Elementor provides three main template types you can use to build your web pages. These are:
The free version of the Elementor page builder grants you access to 40+ block templates, while the pro version unlocks 300+ full-page templates and 100+ website kits.
Elementor also supports creating your own templates that you can save and reuse in the future.
You can find even more Elementor templates for designing your web page on third-party sites like the Envato marketplace.
With the Divi builder, you get a robust library of 2600+ full-page templates that you can use to spin up pages for your website quickly and add your own customizations.
The templates are organized into 370+ layout packs, which consist of full websites covering various industries, such as fitness, restaurants, law firms, and technology.
While Divi offers a wide range of template options, many of its designs feel outdated since they were launched a few years ago.
If you want more modern templates, you may need to create them and save them for future use or purchase them from third-party vendors in the Divi marketplace.
| The Winner: Elementor |
| Elementor has the most number of built-in widgets. It’s an easy win for Elementor in the Divi vs Elementor widget & modules comparison. The Elementor Pro plugin includes 113+ widgets, which surpasses the 68 built-in modules that Divi offers. Additionally, Elementor’s WooCommerce widgets offer deeper customization compared to Divi’s WooCommerce modules. To further solidify its win, Elementor supports a broader range of third-party add-ons to extend its functionality. This allows users to create more customized sites that feature all types of modern design elements. |
To build a website page, Elementor page builder makes use of its three main structural elements, which are:
The free version of the Elementor plugin offers 30+ basic widgets for creating web pages. In contrast, the Pro version unlocks 86 advanced widgets, including forms, pricing tables, countdown timers, flip boxes, WooCommerce widgets for eCommerce sites, and more.
Third-party add-ons can also be installed to extend the widget selection that Elementor provides by default.
Divi uses a different structural hierarchy for its page-building elements:
Divi includes 65 built-in modules (native + WooCommerce + structural modules), such as a countdown timer, testimonial, gallery, pricing table, forms, map, and social follow.
Unlike Elementor, Divi has a limited number of available third-party add-ons to extend its functionality. However, you can still access some useful extensions from its extensions marketplace.
| The Winner: Both |
| It’s a tie: Both have equally good customization options. We have a strong tie for this Divi vs Elementor comparison as both page builders have detailed styling options, theme builders, and third-party add-on support that facilitate high-level customization. Divi offers style presets, draggable resizing, and a role editor for deeper control over the styling on a site. Elementor, on the other hand, provides motion effects, custom CSS, and advanced theme-building tools. |
Elementor offers some advanced customization options that enable you to style various elements on your website uniquely.
It comes with Global Styles, which lets you set the font, colors, and button styles that should be applied across your site. You also get the Advanced Motion Effect, which enables the creation of animations, scroll effects, and hover effects.
If you get the plugin’s pro version, the feature to add Custom CSS is enabled, facilitating the addition of custom CSS to individual site elements.
Elementor also offers a theme builder feature that lets you design custom headers, footers, and post templates.
With its dynamic content integration for blogs and WooCommerce, you can quickly build templates and dynamically insert content from your WordPress site to display specific data based on a site user’s behavior.
Additionally, the theme builder supports conditional display rules, allowing you to apply templates to only some specific pages or categories on your site.
Divi provides some customization settings that can only be accessed when using the Divi builder plugin alongside the Divi theme. An example of this is the backend site customization options that can be found on the Theme Options panel.
There are, however, a few customization options that come specifically with the Divi page builder.
The style Preset setting, which you can access within each module, row, or section, is one of these. You can use it to create new presets from the current applied style and reuse them as you build other pages.
There’s also a feature that allows you to set global fonts and colors that you can quickly apply to elements across your website.
Furthermore, Divi offers shape dividers, gradient backgrounds, and overlay options, enabling you to create unique section designs to set your site apart.
Adding custom CSS within each module, row, or section is also supported to enable deeper styling control.
If you prefer to create theme templates and assign them to various pages and posts on your site, you can use the provided Theme Builder feature.
However, unlike Elementor, Divi generally lacks many dynamic customization features that the former provides.
| The Winner: Elementor |
| Elementor is best for selling online. In this Elementor vs Divi comparison, Elementor takes the lead for its broader features that support the creation of custom eCommerce/WooCommerce sites. The page builder offers 20+ WooCommerce widgets, outshining Divi’s 16+ WooCommerce modules. With Elementor Pro, you can access more advanced cart, checkout, and product page customization options, enabling greater customization for your WooCommerce store. Furthermore, the Elementor plugin provides an in-built pop-up builder for promotions, lead capture, and cart recovery, whereas Divi offers these features in a separate plugin. And finally, with Elementor, you get better third-party WooCommerce integration compared to Divi. |
The Pro version of the Elementor plugin comes with 20+ WooCommerce widgets and a theme builder that enables you to design custom pages for single products, shop archives, and checkout and cart pages without coding.
The WooCommerce widgets are the building blocks for designing your custom online store. You can use them to add sophisticated mega menus, product categories, and menu carts.
Elementor also provides a popup builder that lets you create promotional popups to catch the attention of your site visitors. It also has a built-in form builder for creating forms to capture leads conveniently.
To top it all, Elementor integrates seamlessly with many WooCommerce-specific plugins to extend its functionality and give users more store design options.
A few plugins it integrates with include CartFlows for optimized checkouts, WooLentor for more product display options, and ShopEngine for additional WooCommerce widgets.
Divi includes 16+ WooCommerce-specific modules out of the box. Its theme builder also supports customizing the single product page, shop page with advanced filtering, cart, checkout, and account pages.
One of Divi’s unique WooCommerce features, which Elementor does not offer, is its built-in A/B testing capability. This allows store owners to test different product page layouts and choose the highest-performing one as the default product page.
Conversely, compared to Elementor, Divi adds extra code, which can sometimes slow down WooCommerce sites.
And even though it offers pre-made checkout templates, it lacks full customization features compared to Elementor’s WooCommerce builder.
Divi also has fewer third-party WooCommerce integrations than Elementor, making it more challenging for users to have a broader set of WooCommerce elements and customization options.
Now that we have thoroughly examined the Elementor vs Divi comparison, outlining the key features of each page builder and choosing a winner based on each feature, it’s time to make your choice!
Divi and Elementor are both excellent WordPress page builders, and the choice of which one to select for your website should ideally be based on the page builder features that matter most to you.
If you are a beginner WordPress user who cares about accessing a broad number of widgets and features to build a high-converting eCommerce marketplace, then the Elementor page builder may be ideal.
If, on the other hand, your WordPress skill level is slightly more advanced and you are particular about the performance of your page builder, access to a wide range of pre-designed templates, and value for money, then Divi is your best bet.
However, if you want more page builder options outside of Divi and Elementor, you can read our articles on Best Divi Alternatives for Easier Website Building and Best Elementor Alternatives for Pro Designers.
Get maximum flexibility with unlimited licensing and domain activations.
Get your money back within 60 days of purchase, no questions asked. It's risk-free!
We offer premium support to ensure the ultimate customer experience.
For a limited time, we're offering an unlimited site license for just $199.99/year. Buy now to lock in this price.