10Web Instagram Feed Plugin: Is It Worth It?

If you’re wondering whether the 10Web Instagram Feed plugin is worth installing on your WordPress site to manage your Instagram feed creation and embedding needs, you’ve come to the right place!

The 10Web Instagram Feed plugin is a long-standing option for creating and embedding Instagram feeds within the WordPress ecosystem. However, the company’s focus has clearly shifted toward AI products, which raises the key question: as someone comparing WordPress Instagram feed plugins today, does 10Web still hold up?

In this review, we provide all the insights you need to make an informed decision. Read on to learn more.

Our First Impressions of 10Web Instagram Feed

Getting started with the 10Web Instagram Feed plugin was fairly smooth. We followed the standard WordPress plugin installation process to add it to our test site. Once activated, a new Instagram Feed menu option appeared in our admin dashboard, allowing us to create and manage feeds.

The first thing we noticed after clicking Instagram Feed was a prominent “Sign in with Instagram” button that opens an OAuth popup. It automatically connects your account if you’re already logged in on your device, removing the extra connection steps some other plugins require.

After connecting our account, we got a sense of the plugin’s user interface, which felt more functional than sleek or modern. The settings for customizing a feed are organized into a series of tabs that are easy to understand once you take a moment to explore each.

However, compared to other popular WordPress Instagram Feed plugins, the lack of a guided workflow makes this plugin feel less intuitive. There’s no setup wizard and no real-time visual preview.

This means you must configure settings, save them, and then refresh the feed on the frontend to see how your changes take effect. If you plan to use the 10Web Instagram Feed plugin, you’ll need to set aside plenty of time for configuration.

A few years ago, this workflow was quite common; nowadays, more modern plugins offer visual preview windows to design your feed and see changes in real time.

That said, our initial impression of the 10Web Instagram Feed plugin is that it is capable of creating basic Instagram feeds, but it feels quite outdated. If you prefer a more modern, polished user experience when building your Instagram feed, this plugin probably isn’t the best choice.

Our Favorite Features of 10Web Instagram Feed

Although 10Web Instagram Feed’s user interface isn’t our favorite, we still value some of its features that make creating a basic feed simple. Here, we highlight a few of the most notable ones.

Gives You Four Distinct Layout Options To Customize Appearance

When you add an Instagram feed to your website, you want it to stand out and match your site’s overall user experience. 10Web Instagram Feed offers four layout options, allowing you to choose how to display your posts to visitors in a way that complements your site’s design.

The four options provided are:

• Thumbnails layout: This is the classic grid layout that most users are familiar with. All images have the same dimensions, making it a clean choice for most Instagram feed uses.

• Masonry layout: This layout uses variable-height grids to display miniature versions of portrait and landscape photos without cropping.

• Blog Style layout: If you prefer to display your feed posts in a single column in an editorial style with larger images and full captions next to each post, this layout helps you do that.
• Image Browser layout: This layout provides a unique horizontal-scrolling gallery that serves as a lightbox navigator, allowing visitors to explore posts without leaving the page. It’s essentially the same as an Instagram carousel post.

Merges Multiple Instagram Accounts and Hashtags Into a Single Feed

If you need to create a strong Instagram feed that displays posts from multiple accounts and hashtags, 10Web Instagram Feed makes it possible. This kind of unified feed is useful for multi-brand businesses or for gathering posts to support a specific campaign.

During our review, we tested this by connecting additional accounts and using the Feed Media dropdown to select usernames and hashtags to curate our feed.

You can also apply conditional filters to your unified feed and set multiple conditions that a post must meet to be included. This goes beyond basic keyword exclusion or inclusion, adding a nice touch of precision.

Delivers a Feature-Rich Lightbox 

10Web Instagram Feed provides extensive customization options for the popup box feature, which appears when a site visitor clicks on any photo or video in your feed. The Lightbox Settings tab offers both General and Advanced options to configure how the lightbox functions on your site.

You can adjust the lightbox size, select from various transition effects, add a filmstrip, configure navigation options, enable image captions, enable right-click protection, and more.

Publishes to Your Site Three Different Ways

After designing your feed, 10Web Instagram Feed provides three options for publishing it on your site. 

You can publish your feed by pasting the shortcode into the block editor’s shortcode block or using the dedicated “Add Instagram Feed” button in the classic editor.

You can also publish as a widget. An “Instagram Feed” widget is available to easily add feeds to any widget-ready area, like the sidebar or footer, without using a shortcode.

Alternatively, for developers, the plugin offers a PHP function to embed feeds into any template file without using the WordPress editor.

What Are The Drawbacks of 10Web Instagram Feed

Among the WordPress Instagram Feed plugins we’ve reviewed, 10Web Instagram Feed has notable drawbacks that directly affect its usability. These include:

• Inconsistent updates and maintenance: Users have reported that the plugin is not being updated or maintained regularly, which could expose it to future security issues. The free version has not been tested with three major WordPress releases.
• Outdated user interface: Compared to other modern Instagram feed plugins, its interface looks old-fashioned, slowing down workflow.
• Having to purchase the entire 10Web Plugin Bundle for access: 10Web uses a bundle-only pricing model, forcing users to buy other plugins they may not need just to use the Instagram Feed plugin.
• Recent wave of negative reviews: There has been a recent rise in 1-2 star reviews citing broken functionality.
• 10Web’s focus shift towards AI products: The company’s move toward AI raises real concerns about how much development effort will be allocated to this plugin going forward.

10Web Instagram Feed Pricing & Support

Although 10Web Instagram Feed is marketed as a freemium plugin, the free version hasn’t been updated in over 3 years, making it risky to use and potentially causing compatibility issues. It is largely non-functional, so you inevitably have to purchase the premium plugin version to use it.

However, 10Web does not offer a standalone licence for the Instagram Feed plugin. It rather offers a premium plugin bundle that bundles 15+ WordPress plugins and 30+ Premium Plugin Extensions for purchase. The bundle pricing currently looks like this:

10Web offers support through live chat and claims a response time of less than five minutes. However, this may not apply to all their products, as their support reputation mainly revolves around their AI website builder. The response quality for plugin-specific issues might differ.

How It Compares to Elevated Instagram Feed Plugin

Conclusion

The capabilities of 10Web Instagram Feed to help WordPress users create and display Instagram feeds on their sites are clear. 

However, the plugin is not well-suited for most WordPress users today, as many other options offer a more modern, user-friendly interface and a better feature set. The ideal user for the 10Web Instagram Feed plugin would be someone who is already subscribed to and uses the bundled package.

If you are a beginner or advanced WordPress user simply looking for an Instagram feed plugin, the bundle pricing and reliability issues with the free version make it hard to recommend over more focused and actively maintained alternatives. Elevated Instagram Feed is a better starting point for most users.

Common Questions About 10Web Instagram Feed

Is 10Web Instagram Feed free? 

10Web Instagram Feed is not currently free. Although there is a free version of the plugin available on the WordPress.org plugin repository, it hasn’t been updated in the last three years. Installing it on your site could be risky. You can buy the 10Web plugin bundle to get the premium version.

What is the best Instagram feed plugin for WordPress?

Elevated Instagram Feed is the best Instagram feed plugin for WordPress. It offers a modern setup experience, real-time visual customization, standalone pricing from $49/year, and active development, making it a stronger all-around choice than older alternatives like 10Web Instagram Feed. 

Can I display hashtag feeds with 10Web’s Instagram feed plugin?

Yes, but only on the premium plan. 10Web’s Instagram Feed plugin supports hashtag feeds and mixed feeds that combine hashtags with account content. The free version does not include this feature.